My responsibilities for MilkPep were creating various OOH and DOOH sizes across multiple campaigns. Many of the directions of the MilkPep campaigns were to position milk as a more hydrating alternative to water due to various nutritional benefits milk has. These campaigns proved very successful and has lead to the creation of a MilkPep sponsored marathon called Every Woman’s Marathon.

It’s been very exciting to see how an everyday beverage has completely repositioned itself, and began competing in the highly saturated market of sports drinks.