MilkPep
My responsibilities for MilkPep were creating various OOH and DOOH sizes across multiple campaigns. Many of the directions of the MilkPep campaigns were to position milk as a more hydrating alternative to water due to various nutritional benefits milk has. These campaigns proved very successful and has lead to the creation of a MilkPep sponsored marathon called Every Woman’s Marathon.
It’s been very exciting to see how an everyday beverage has completely repositioned itself, and began competing in the highly saturated market of sports drinks.
Woodmilk
I had the pleasure of managing the production assets of MilkPep’s “Wood Milk” campaign. This involved several billboards in the U.S, T-shirt creation and social media posts. The campaign is a satirical brand called Wood Milk fronted by Aubrey Plaza. The campaign was created too raise awareness about other plant based drinks that call themselves milk. The campaign gained a lot of attention from various news outlets that eventually lead to MilkPep halting further assets from being released. However what was produced left an impact on the industry.
